About us

The Senior Management


Siddhartha Basu (Creative Consultant & Mentor)

Siddhartha Basu, was born in Calcutta on December 28, 1954. He grew up in Mumbai, Delhi and Chennai and graduated in English Literature from St Stephen's College, Delhi, earning his Masters degree in the same subject from the Arts Faculty of Delhi University, as a boarder at Hindu College. It was during his early years in college that he became one of the founding members of Theatre Action Group (TAG) in Delhi, under the artistic direction of Barry John, which became highly regarded for innovative and experimental theatre productions.

He began his career in television in 1977 by directing documentaries for television. Starting with Quiz Time in 1985, he has conducted and hosted a number of quiz shows on television and otherwise, including Mastermind India and University Challenge for BBC, becoming pre-eminently recognised as a quizmaster. His biggest quiz show success came in 2000 with Kaun Banega Crorepati, produced by Big Synergy.

Synergy was established in 1989, and since 2007, it has been in a business alliance with Reliance Mediaworks (formerly Adlabs), and is now a part of the BIG Reliance Entertainment group. Over the decades, Synergy has established a leadership in the field of factual entertainment in a variety of genres, noted for rich content, innovation, and world class production values. Among Synergy productions, in recent years, are multiple award winning shows such as Jhalak Dikhla Ja - Dancing with the Stars, India's Got Talent, Aap ki Kachehri, and Sach ka Saamna.

Most recently Siddhartha Basu received CNN-IBNís prestigious Indian of the Year award in the field of entertainment for Team KBC, and in February 2012, he was honoured with the Bharat Asmita award for the Best Use of Mass Media for Public Awakening.

Indranil Chakraborty (Chief Executive Officer)

Indranil has an overall experience of over 27 years in reputed organizations like Sony, Asian Paints, Mahindra and Mahindra and L&T. During his illustrious career, Indranil has handled varied job functions from running business verticals, corporate strategy, marketing and sales, project management and supply chain management.

Indranilís experience is built on a strong academic foundation; he holds an Engineering degree from IIT Kharagpur and a PGDM from IIM, Lucknow.

Indranilís core experience has been in the media and entertainment industry. He has been associated with various facets of the industry like television, film, music, home video, digital media etc for over the last 20 years. During this time, he has witnessed the dramatic change in consumer consumption of entertainment content in the digital world, fragmentation in TV viewing and corporization of the film industry. He has been a set up specialist of sort- being one of the core member team to set up Sony Music in India and independently setting up the media business for the Mahindra Group.

His main objective is to scale up Big Synergy and put professional practices into place. He is responsible for setting up the business vision of the company.