Carrying the hallmark of quality and credibility, Synergy has produced more than 30 television series in 19 years, with well over 2000 hours of content. The company is widely regarded as a leader in non-fiction programming, and has enjoyed singular success in adapting international formats for Indian viewers. Over the years, Synergy has delivered both critically and commercially, with original shows such as Quiz Time, India Quiz, Eureka, A Question of Answers, Manch Masala, Style Today, Eureka, 3-2-1, and Mum Tum aur Hum, as well as international formats such as Mastermind, University Challenge, Kamzor Kadi Kaun, India’s Child Genius, Bluffmaster, Heartbeat and successive series of the landmark Kaun Banega Crorepati. Last year Synergy produced the spectacular first series of Jhalak Dikhhla Jaa – Dancing with the Stars.

Having recently entered into a joint venture with Adlabs Films, the erstwhile Synergy Communications is now Synergy Adlabs Media Ltd, effectively the television division of Adlabs, associated with the Reliance ADA Group. With a current strength of about 100 talented personnel out of Mumbai and Delhi, Synergy Adlabs is diversifying in a number of different genres, including fiction, which will be playing out in the months to come.